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Video Insights
The Citizen, the Consumer, and Me: RFID in the Public Eye
Michael Liard | Research Director, RFID & Contactless

Privacy and security: two words that resonate deeply with the public in this age of surveillance, ID checks, industrial espionage and nosy governments. Movies and television magnify popular fears. In this Video Insight, research director Mike Liard takes a TV drama and a casual conversation with a fearful citizen as starting points for a discussion of RFID's public image. Asking "How do we send factual, coherent messages to the public?" he argues that the RFID industry needs to emerge from its "bubble" to be more proactive in reassuring citizens that RFID's potential to harm and control them is minimal.

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