Mobile Marketing Strategies
"Mobile Marketing is growing exponentially and advertisers can no longer afford to ignore this medium as a way to reach customers - especially in the most desirable 18-40 age range." — Neil Strother, Practice Director, Mobile Marketing Strategies
Mobile Marketing Spending, North America, Forecast: 2009-2014
ABI Research forecasts mobile marketing and advertising revenue will exceed $1 billion this year in North America. By 2014 the total jumps to more than $4 billion. The spending will be driven by a growing number of consumers who access the mobile Web, conduct mobile searches, engage with mobile applications and interact with brands via messaging. The time is right for brands to seize the mobile opportunity, but many marketers need guidance with strategy and execution.
How does mobile marketing fit into your business strategy?
This service provides a clear understanding of mobile for corporate marketers outside the traditional mobile technology space. It is for marketers who recognize the need to leverage the emerging mobile channel as part of their brands' ongoing marketing and advertising efforts - for marketers who perceive that consumers are reaching out to brands through mobile phones in powerful new ways. These consumers want to know what companies can offer them on and through these devices. This emerging mobile channel will be one of the defining marketing methods of the new decade. ABI Research offers new insights into this area with a combination of market data, forecasting and analysis that consumer-facing brands can leverage in powerful new ways. This service helps savvy marketers break down the complexity inherent in mobile marketing with a sensible strategic approach.
Who needs mobile marketing advice today?
- Automotive
- Consumer Packaged Goods
- Financial Services
- Restaurants
- Retail
- Travel/Hospitality
- Media/Advertising covering the industries above
Related Services
ABI Research has been covering the mobile space for over a decade.
Neil Strother
Practice Director, Mobile Marketing Strategies
Neil is a leading expert on how businesses can leverage the emerging mobile channel to drive sales and strengthen customer relationships. Neil's research focuses on the strategies behind mobile campaigns and the deployment of interactive tactics. It also concentrates on mobile content; and effective strategies for media companies.
He is widely quoted in the press, including leading industry trade publications and mainstream news outlets such as The Wall Street Journal, The New York Times, U.S. News & World Report, The Economist, USA Today, Business Week, Forbes, The Christian Science Monitor, the Chicago Tribune, and the San Francisco Chronicle.
Neil has spoken on a variety of mobile and marketing topics, and has moderated panels at numerous industry events. Included among those are: CTIA, OMMA, and the National Association of Broadcasters.
Jake Saunders
Vice President of Forecasting
Based in Singapore, Jake Saunders is Vice President of Forecasting and heads ABI Research's Asia-Pacific division. He devotes particular attention to China-related topics, as well as handsets, Mobile Network Operators, MVNOs, and wireless operators Vodafone, Hutchison and 3.
Janet Wise
Primary Research Director
Janet Wise plans, coordinates and executes ABI Research's end-user survey research for both consumer and business markets, and is the company's lead survey methodologist, tasked with ensuring that the results of these projects are accurate and relevant representations of the markets we cover.
Mark Beccue
Senior Analyst, Consumer Mobility
Mark Beccue, Senior Analyst, Consumer Mobility addresses areas such as mobile money, service personalization and subscriber data management, mobile cloud computing, the evolution of mobile applications, and mobile operator strategies and distribution.
We provide trends, case studies, consumer attitudes, and competitive analysis through the following deliverables:
Analyst Inquiry
Direct access to Neil and his team to get all your questions answered and all your needs addressed.
Research Reports
In-depth strategic and quantitative analysis of specific industry sectors. Based on extensive primary research, including numerous interviews with key players across the value chain, ABI Research's analysts prepare reports that include comprehensive assessments of market dynamics, competitive landscapes, business models, technology developments, and drivers of customer demand.
Published Reports:
- Mobile Marketing Strategies
What Works When Targeting Mobile Consumers - Mobile Marketing Consumer Surveys
Comparison of 2008 and 2010 US Study Results - Mobile Applications
A Winning Deployment Approach
Market Data
ABI Research conducts comprehensive supply-side and demand-side research to develop key assumptions for our quantitative industry assessments, and utilizes advanced analytical techniques to develop highly accurate market models. Market Data deliverables include market sizing, market share analysis, and highly segmented, sector-specific market forecasts.
Published Market Data:
ABI Insights
Personal commentaries discussing topical developments in their areas of expertise. This continual flow of short opinion pieces forms a very valuable addition to our research offerings, penetrating the hype to find the story behind the story.
Published Insights:
- Notes from CES: ABI Research's Analysts Reflect on Three Days in Las Vegas
- Apple's Location Move Is All About Control
Consumer Surveys
Quantitative primary research allows the results of a survey sample to be projected out to a larger population, allowing you to get a better understanding of the awareness, usage, behaviors, needs, and perceptions of your customers. Our in-house capabilities (programming surveys and data cross-tabulations, as well as the ability to perform multivariate analysis of the data) coupled with our analysts' subject-matter expertise will provide you with quality data accompanied by appropriate contextual analysis.