ABI Research is based on a hybrid approach that encompasses the basic tenets of intelligence gathering and classic industrial market research. In this approach, we rely heavily on the knowledge base and networking skills of our analysts. This is accomplished as follows:
1) In-House Analyses
ABI Research rarely relies on the work of off-site freelancers. This ensures that our intelligence gathering is developed through a team approach in which analysts share knowledge, ideas, contacts, insights and basic data.
2) Primary and Secondary Research
The intelligence documents that result from this approach emerge from a combination of primary data gathering (executive-level interviews) and secondary data gathering (published sources, the Internet, and public and private databases).
3) Non-disguised Judgment Sampling
All executive interviews are conducted using an open-ended, discussion-based model. This requires analysts to be direct and honest about research goals, and leads to a sound relationship between our analysts and those we interview. This information exchange is extremely effective and allows both sides to share knowledge and benefit from a candid dialogue.
4) Combined Feedback
ABI Research's goals are developed through a team approach incorporating each analyst's core knowledge base, management's business insights, and a solid familiarity with the trends and needs of the industry being assessed. An ongoing dialog with key industry participants is always the most critical component directing our research efforts.
ABI Research is in strict compliance with the Economic Espionage Act of 1996.
|
|
