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Aug. 1, 2012, 10:56 a.m.
Jeff Orr Sr. Practice Director

​ Interested in acquiring a tablet that has Android 4.1 (aka Jelly Bean) OS preloaded? If you don’t happen to live in a market where Google is rolling out its Nexus 7 tablet, you do have an alternative in India. Karbonn Mobiles announced it is now offering the world's lowest-cost Android Jelly Bean tablet. Powered by an Ingenic JZ4770 1.2 GHz SoC running on MIPS architecture, the

Priced at Rs. 6999 (approximately US$125), the tablet will be available via the Karbonn website, as well as numerous online portals and retail outlets in India such as Reliance Digital and Walmart.

The Indian media tablet market is estimated to grow with a CAGR of 71% from 2011 to 2017, according to a report we issued recently. This is an important year for media tablets in India as an increasing number of models designed for the India market become available at different price tiers.

As the pool of available tablets broadens in India, keys to tablet vendor success will be localized content, seamless connectivity, and providing an enhanced user experience. If the device is only available in English language, and applications are not addressing popular cultural interests such as Indian Premier League cricket, Bollywood, and trusted family recipes, consider the tablet a non-starter.