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Symbian Achieves Strong Growth Amidst Challenging Market Developments
Author: Shailendra Pandey, Industry Analyst, Mobile Wireless
Thu, 14 Feb 2008 06:07:37 EST
“Tough times lie ahead of Symbian in the coming years”. Many, including me, agree to this statement, and quite a few in the industry said this at the start of 2007. Credit goes to Symbian that at least its results for 2007 still indicate strong growth for the company. 77.3 million Symbian smartphones were shipped in 2007, 50% more than the 51.7 million shipped in 2006. Further, the number of Symbian handset announcements at this year’s Mobile World Congress including four handsets from Nokia (N96, N78, 6210 Navigator and 6220 Classic), the KT610 handset from LG, and the G810 handset from Samsung, also indicate a strong start for Symbian in 2008.
It is understandable that Symbian’s smartphone market-share has started declining as increasing number of Linux, Windows Mobile and RIM handsets are introduced in the market. Around 116 million smartphones were shipped in 2007, meaning market-share of about 67% for Symbian and less than the 72% market-share it had in 2006. However, if we look at Symbian’s share of the overall handset market, it grew from about 5.1% in 2006 to 6.7% in 2007. Personally, I think the better way to evaluate performance of Symbian and other OS vendors would be to look at the market-share they have of the total handset market and not just the smartphone segment. It is important to remember that smartphone segment is the fastest growing segment in the handset market - just over 10% of total handsets shipped in 2007 were smartphones, but by 2012 over 25% of total handset shipments will comprise of smartphones. This means that OS vendors including Symbian can continue to earn strong profits even while losing smartphone market-share, simply because in terms of handset units, 70% of smartphones shipped in 2007 will be less than 40% of smartphones shipped in 2012. Therefore, OS vendors will continue to profit as long as they keep achieveing growth in terms of smartphone shipments.
Open Handset Alliance including the Google-Android initiative and Nokia’s recent acquisition of Trolltech ( see previous blog) are seen as developments in favour of Linux. All this is true but Linux is still way behind to be in a position to challenge Symbian’s market dominance. Further, Symbian’s agreements with various industry players including handset vendors and large number of operators means that it will continue to be the major handset OS vendor for a good number of years to come.
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